Welcome to The Nurts! It all started with two questions...

"How do we share the fact that there is no one way to parent and that we can raise a fulfilled child within our means? How do we simulate the actual decision making and thought process that comes with being a parent?"

That's how The Nurts Card Game was born, funded on Kickstarter, successfully launched, and the rest as they say, was history.

Meet Rachel, Our Founder

Some trivia: She's an e-commerce whiz, who spent over a decade in the startup and corporate field, including in Shopee, Loreal, and Nuffnang, before deciding to build The Nurts!

Fun Facts: Did You Know?

  • Our www.thenurts.com domain was bought some 7 years ago before she finally took the leap after becoming a mom of 3. This platform was born out of her long cherished passion for nurturing collective development.
  • Adrian, who came out with the mechanics for The Nurts card game then join as a Co-founder leading innovation and products when they finally moved into their first office.
  • Our first ever customer is a mom who bought 3 sets of our card game for her friends so they can play together while catching up over playdates.

With The Nurts Card Game, came the dream of building a community of NURTurers, people who cared deeply about personal growth and child development. 

The Nurts was driven by our desire to enrich lives in a meaningful way. Being a working mom, Rachel understood that while parents wholeheartedly nurture their children's learning and growth, they also deserve the space to nurture their own fulfillment and personal development.

At The Nurts, we create tools that we personally embrace, helping us turn this dream into a reality for both adults and children alike. Join us on this journey where we learn, grow, and nurture together.

- Rachel & Adrian

Our Mission & Vision

  • Mission

    We create tools, experiences and communities that help families connect, learn and grow together.

  • Vision

    A world where every family grows stronger through meaningful relationships with the people who matter most.

Our Values

  • Commitment to Quality & Innovation

    We aim to create & curate high-quality tools that meet your evolving needs. From a child learning basic life skills and exploring the world around them, to adults wanting to grow and thrive in their personal journey and relationships with others.

  • Providing Quality Interactive Experiences

    Immersive, enjoyable and meaningful hands-on experiences that make learning a joy. Science has shown that humans - of all ages! - benefit from learning through play.

  • Cultivating A Learning Mindset

    Continuous learning is an essential component of all our offerings, to help you develop personally and interpersonally.

    We truly believe one of the most beautiful parts of getting to be alive, is our ability to keep learning, evolving, and transforming into better and better versions of ourselves.

  • Nurturing Growth

    We recognise that everyone has their own special journey and life path. Whether you're on a mission to get to know yourself better, work on your relationships, navigate the joys and challenges of parenthood - we aim to be a valuable resource to nurture your growth.