We create thoughtful & meaningful experiences that help you nurture yourself and your loved ones to live a more fulfilling life.


Featured Highlights:

  • Discover 'A Parent's Promise'

    A book that will touch your hearts and strengthen the bond between you and your precious ones. In simple and easy language, the promises in the book help you explain your many roles as a parent. It also creates wonderful opportunities for them to ask you all sorts of questions on important topics such as personal safety, boundaries, personal hygiene and many more.

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  • Cherished Moments Collection

    Take a whimsical and thoroughly enjoyable journey through Malaysia's sights and sounds - featuring stunning shots of your family inside the book, as well as your child as the main character! An amazing way to create memories and a treasured heirloom for future generations.

    A limited edition collaboration with Stories x makchic.

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  • Nurture great English language skills with the new MagnaJoy™ Word Kits!

    Whether you're a budding word builder,a progressing grammar whiz or a language maestro, the MagnaJoy™ Word Kits by PivotPlay™ are suitable for learners aged 5 and above, supporting diverse proficiency levels.

    Designed by educators for super fun learning through play!

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  • Meaningful Interaction

    Creating moments of interaction that are enjoyable, immersive, and meaningful.

  • Thoughtfully Designed

    Thoughtfully created & thoughtfully curated purposeful tools. Designed for impactful learning and guided by values.

  • Inclusive Growth

    Welcoming all with the desire to grow and/or nurture regardless of age, gender, race or social status, collectively.

Our Programmes

Which is right for you? Check out our Creator Programme, Ambassador Programme, or get a B2B workshop tailored for your company!

Explore Programmes

Explore our Resource Hub

From parenting tips & advice, to personal growth and self-improvement tips, suggestions for family activities, and educational resources, we've got lots to share!

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Our Retail Partners

Want to have a hands-on look at our tools? Find The Nurts products at our retail partners below.