Star in your very own family adventure with The Flight of Imagination Photo Storybook Experience

Take a whimsical and thoroughly enjoyable journey through Malaysia's sights and sounds - featuring stunning shots of your family inside the book, as well as your child as the main character! An amazing way to create memories and a treasured heirloom for future generations.

A limited edition collaboration with Stories x makchic.

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Nurture great English language skills with the new MagnaJoy™ Word Kits!

Whether you're a budding word builder,a progressing grammar whiz or a language maestro, the MagnaJoy™ Word Kits by PivotPlay™ are suitable for learners aged 5 and above, supporting diverse proficiency levels.

Designed by educators for super fun learning through play!

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[BACK IN STOCK] A captivating blend of tradition and modern education designed for to foster a love for learning.

Make Learning Irresistible with our versatile Batu Seremban Count & Play Kit.

Watch as your child discovers the joy of numbers, engages in interactive play, and connects with their cultural heritage. Order your kit today and embark on a magical journey of counting, play, and tradition!

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Bond-lah! For those precious moments of joy:

Bond-Lah! The Brand New Card Game Trio is here

This card game trio will foster connected moments and build relationships. Whether you're looking for a warm and cosy time with Heart-To-Heart, a fast and laughter filled game with CHUP-LAH!, or a competitive strategy game like The Nurts: Parenting Made Fun Card Game, we've got all your bonding moments covered.

Perfect for playing with: Friends, Family, Colleagues, and even people you just met!

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A World of Edu Kits Awaits.

Kids adore our edu kits collection - they get to dive into all sorts of sensory and imaginative play, work on their motor skills, and learn about our amazing world. Take your pick - mix and match your way to Edu Kits heaven!

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Why The Nurts?

To Nurture is to encourage the development of something or someone. At The Nurts, we create and curate tools to learn, play, and nurture. Bridging the conventional learning gap, our tools focus on the power of learning through play, as well as promote family bonding.

We want to encourage nurturers, who are mainly people that care deeply about personal and child development. We are dedicated to provide interactive solutions, content, and a supportive community.

Our Story