Welcome to The Nurts! It all started with two questions...

"How do we share the fact that there is no one way to parent and that we can raise a fulfilled child within our means? How do we simulate the actual decision making and thought process that comes with being a parent?"

That's how The Nurts Card Game was born, funded on Kickstarter, successfully launched, and the rest as they say, was history.

Meet Rachel, our founder and CEO.

Some trivia: She's an e-commerce whiz, who spent over a decade in the startup and corporate field, including in Shopee, Loreal, and Nuffnang, before deciding to build The Nurts!

Fun Fact: Did You Know?

Our www.thenurts.com domain was bought some 7 years ago before she finally took the leap after becoming a mom of 3 - this platform was born out of her long cherished passion for nurturing collective development.

With The Nurts Card Game, came the dream of building a community of NURTurers, people who cared deeply about personal growth and child development. 

"The Nurts was driven by my desire to enrich lives in a meaningful way. Being a working mom, I understood that while parents wholeheartedly nurture their children's learning and growth, they also deserve the space to nurture their own fulfillment and personal development.

"At The Nurts, we create tools that I personally embrace, helping me turn this dream into a reality for both adults and children alike. Join me on this journey where we learn, grow, and nurture together."

- Rachel

Our Mission & Vision


    We create and curate meaningful experiences that enable the nurturing of fulfilled lives.


    A world where we develop collectively through one another, leading to more fulfilled communities.

Our Values


Commitment to Quality & Innovation

We aim to create & curate high-quality tools that meet your evolving needs. From a child learning basic life skills and exploring the world around them, to adults wanting to grow and thrive in their personal journey and relationships with others.


Providing Quality Interactive Experiences:

Immersive, enjoyable and meaningful hands-on experiences that make learning a joy. Science has shown that humans - of all ages! - benefit from learning through play.


Cultivating A Learning Mindset

Continuous learning is an essential component of all our offerings, to help you develop personally and interpersonally.

We truly believe one of the most beautiful parts of getting to be alive, is our ability to keep learning, evolving, and transforming into better and better versions of ourselves.


Nurturing Growth

We recognise that everyone has their own special journey and life path. Whether you're on a mission to get to know yourself better, work on your relationships, navigate the joys and challenges of parenthood - we aim to be a valuable resource to nurture your growth.

Media Features

  • SAYS.COM (The Nurts Card Game)

    "You'll definitely have lots of meaningful and thought-provoking conversations with this game, making it perfect for date nights or gatherings with friends and family."

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  • WORLD OF BUZZ (The Nurts Card Game)

    "It aims to help players understand more about the parenting journey by offering insights into managing time and money as resources and providing a fun and engaging way to explore the random events that parents go through daily."

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  • HERE BE GEEKS (The Nurts Card Game)

    "Rachel and her husband, both avid board game players, decided to combine parenting techniques and their love of board games intoThe Nurts. It has players learning to manage resources, make decisions, and raise kids!"

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  • VULCAN POST (The Nurts Card Game)

    "Still, with the initial sentiment of the game being to help players learn new perspectives on parenting, I wondered what playing it would be like, as someone who isn’t even thinking about having children in the near future."

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  • SAYS.COM (The Money Genius)

    Its creator Shin Yin believes that financial literacy is a crucial life skill that empowers children to make informed decisions about money as they grow up.

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  • SAYS.com (Cherished Moments Collection)

    "As a mother, I'm always looking for meaningful ways to capture and cherish the special moments with my family. The photo storybook experience exceeded all my expectations," shared Sabrina, a mother of a three-year-old

    Read More